The Cookie & AI Banner is coming to the EU

Get ready for Cookie-Banner.v2 — aka the “Cookie & AI Banner.” Every app and website in Europe will display the notification: “this site uses cookies and AI.” And a purple magic wand, because these days everything is “AI-powered,” and AI seems to love purple.

The new EU AI Act starts applying transparency rules in August 2026. Chapter IV, Article 50 (“Transparency obligations for providers and deployers of certain AI systems”) requires explicit disclosure in several cases: users must be informed when they interact with AI systems; AI-generated content must be marked as artificial; and deepfakes or certain AI-generated public-interest texts must be disclosed as AI-generated or manipulated. 

Which is funny, because AI is already mainstream: 30–40% of people already use generative AI tools.

So, all websites and apps will simply modify the cookie banner to mention AI.

And, the new Cookie & AI banner will be exactly as useless, irrelevant, and ignored by everyone, as the current one.